Kodi Ndi Liti Kusaloledwa Kugwiritsa Ntchito Chizindikiro cha Winawake? Dziwani Pano

Kugwiritsa ntchito logo ya munthu wina kumakhala koletsedwa pakapanga a kuthekera kwa chisokonezo. Ndilo mfundo yaikulu yazamalamulo. Ngati kugwiritsa ntchito chizindikiro chanu kungapangitse munthu kuganiza kuti ndinu olumikizidwa, ovomerezedwa ndi, kapena ndinu mtundu woyambirira, ndiye kuti mwadutsa malire ndikuphwanya chizindikiro.

Mukamagwiritsa Ntchito Chizindikiro China Kuwoloka Mzere Walamulo

Ganizirani za logo ya kampani ngati mawonekedwe ake pagulu. Ndichidule champhamvu pachilichonse chomwe mtunduwo umayimira —ubwino wake, mbiri yake, kudziwika kwake. Chizindikiro chilamulo Pali cholinga choteteza umunthu umenewo, kuonetsetsa kuti mukaona chizindikiro, mukudziwa bwino amene mukuchita naye. Cholinga chachikulu ndikuletsa ena kuti asakuvutitseni ndi chidaliro chomwe mwapeza movutikira. Mayeso akuluakulu pamkangano uliwonse nthawi zonse ndi awa: kodi pali "kusokonezeka"? Izi sizikutanthauza nthawi yochepa yosadziwika. Funso ndilakuti kodi ogula wamba pamsika angasocheretsedwe kuti adziwe komwe malonda kapena ntchito ikuchokera.

Cholinga cha malamulo amtundu wa malonda ndikuletsa omwe akupikisana nawo kuti asatengeke mopanda chilungamo pazabwino komanso mbiri yomwe mtundu wapanga molimbika. Imateteza onse abizinesi ndi ogula ku chinyengo.

Tiyeni tiyese fanizo losavuta. Chizindikiro chili ngati jezi yovomerezeka ya kilabu ya mpira. Kuvala jezi imeneyo pamasewera kuti muwonetse kuti mukuchirikiza kuli bwino kwambiri; ndinu wokonda kwambiri, osati wosewera. Koma kuyika jezi yovomerezeka yomweyi pa timu yanu yakomweko kuti ipikisane mu ligi? Nkhani yosiyana kwambiri ndi imeneyo. Zimabweretsa chisokonezo ndipo zimatanthauza kulumikizana kovomerezeka komwe kulibe. Kuti tikuthandizeni kumvetsetsa bwino zomwe zimaloledwa ndi zomwe siziloledwa, nayi kufananiza mwachangu kwa zochitika zodziwika bwino.

Zololedwa vs Zosaloledwa Zogwiritsa Ntchito Chizindikiro

Chitsanzo	Nthawi zambiri amaloledwa	Mwina Zosaloledwa
Nkhani Yosimba	Kugwiritsa ntchito logo ya kampani m'nkhani yokhudza iwo.	Kugwiritsa ntchito logo kutanthauza zabodza kuvomereza zofalitsa zanu.
Malonda Ofananitsa	Kuwonetsa chizindikiro cha mpikisano kuti mufananize zinthu (mwachitsanzo, “Batire yathu imakhala nthawi yayitali kuposa ya Brand X”).	Kusintha logo ya mpikisano kuti iwoneke yoyipa kapena yosocheretsa ogula.
Parody/Chipongwe	Kupanga mtundu woseketsa wa logo ya ndemanga zonyozeka.	Kupanga chizindikiro chofanana cha malonda omwe amagulitsa kutchuka kwawoko.
Kugulitsanso Zogulitsa	Pogwiritsa ntchito chizindikiro cha mtundu womwe mukugulitsanso movomerezeka (mwachitsanzo, wogulitsa magalimoto pogwiritsa ntchito logo ya wopanga).	Kupanga chizindikiro chanu kuti chiwoneke ngati ndinu wopanga zovomerezeka kapena okondedwa anu.
Unikani Masamba	Kugwiritsa ntchito logos kuzindikira makampani kapena zinthu zomwe zikuwunikidwa.	Kupanga baji ya "Top Choice" yokhala ndi logo, kutanthauza mgwirizano womwe kulibe.

Gome ili ndi kalozera chabe, ndithudi. Mfundo zenizeni za mlandu uliwonse ndizofunika kwambiri pamaso pa malamulo.

Zofunika Kwambiri Pozindikira Kusokonezeka

Makhoti a ku Netherlands ndi m'maiko onse a EU akayang'ana milanduyi, amawunika zinthu zingapo zofunika kuti asankhe ngati chisokonezo chingachitike. Ngakhale kuti zochitika zonse zimakhala zosiyana, nthawi zambiri amalingalira:

• Kufanana kwa Logos: Kodi kugwiritsa ntchito kwanu kumafanana bwanji ndi koyambirira pamawonekedwe, kamvekedwe, komanso mawonekedwe ake onse?
• Kufanana kwa Zogulitsa Kapena Ntchito: Kodi mukugwira ntchito m'makampani omwewo, kapena yofananira pomwe wogula angaganize zolumikizana?
• Cholinga: Kodi munayamba kunyengerera dala makasitomala kapena kupanga ndalama zopezera mbiri ya mtundu woyamba? Ngakhale sizimafunika nthawi zonse, umboni wa zolinga zoipa ndi wowononga kwambiri.
• Kulimba kwa Chizindikiro: Kodi logo yoyambirira imadziwika bwino komanso yosiyana pamsika, monga Nike swoosh kapena logo ya Apple? Pamene chizindikirocho chili cholimba, m'pamenenso chimatetezedwa kwambiri.

Kupeza chogwirira pa mfundo yoyambira iyi ndi sitepe yoyamba komanso yofunika kwambiri. Kuchokera apa, titha kulowa mu malamulo apadera, kupatula, ndi zotsatira zake pansi pa malamulo a Dutch ndi EU.

Kumvetsetsa Lamulo la Chizindikiro: Zizindikiro Zoteteza Shield

Kuti mufike pamtima mukamagwiritsa ntchito logo ya munthu wina ndizoletsedwa, choyamba muyenera kumvetsetsa chishango chovomerezeka chomwe chimawateteza: lamulo la chizindikiroTangoganizirani za sitolo yaikulu yodzaza ndi anthu. Mazana a zinthu zimagulitsidwa m'masitolo, ndipo ma logo ndi njira yachidule komanso yodalirika yomwe imakuthandizani kusankha khofi kapena ma crisps omwe mumakonda popanda kuwerenga chizindikiro chilichonse. Umenewo ndi chizindikiro chogwiritsidwa ntchito. Zizindikiro zogulitsa zimaletsa chisokonezo pamsika. Zimagwira ntchito ngati chizindikiro chapadera, kukutsimikizirani kuti chinthu chomwe mukugula ndicho chenicheni. Ndondomeko yalamulo iyi ndi yomwe imaletsa kampani yatsopano ya zakumwa zoziziritsa kukhosi kugwiritsa ntchito zilembo zofiira ndi zoyera zomwe zimawoneka ngati za Coca-Cola.

Kodi N'chiyani Chimapangitsa Chizindikiro Kutetezedwa Mwalamulo?

Osati mapangidwe aliwonse omwe angakhale chizindikiro. Kuti mupeze chitetezo chalamulo, logo iyenera kukhala zosiyanaIyenera kukhala yokhoza kuzindikira komwe kumachokera katundu kapena ntchito ndikuzisiyanitsa bwino ndi zomwe ena akupereka. Taganizirani izi motere: chizindikiro cha apulo choyimira zipatso mwina sichingatetezedwe. Koma apulo wokongoletsedwa, woluma wa kampani yapadziko lonse lapansi yaukadaulo? Nkhani yosiyana kwambiri. M'dera lathu, Benelux Office for Intellectual Property (BOIP) ndi bungwe lovomerezeka lomwe lili ndi udindo wolembetsa zizindikiro zofunika izi. Chizindikiro cholembetsedwa chimapereka chitetezo champhamvu kwambiri chalamulo motsutsana ndi kugwiritsidwa ntchito molakwika. Ku Netherlands, kugwiritsa ntchito chizindikiro cha wina ndi koletsedwa makamaka pamene chizindikirocho ndi chizindikiro cholembetsedwa. Mabizinesi pano amaona izi mozama kwambiri, monga momwe zasonyezedwera ndi pafupifupi 50,820 zolemba zamalonda okhalamo mzaka zaposachedwa. Izi zikuwonetsa chidwi champhamvu chakumaloko pachitetezo chamtundu.

Kuyesa Kwambiri: Kuthekera Kwa Chisokonezo

Mzati waukulu wa mlandu uliwonse wophwanya malamulo a malonda ndi lingaliro lotchedwa "kuthekera kwa chisokonezo." Iyi ndi njira ya malamulo yofunsa funso losavuta komanso lothandiza: kodi kasitomala wamba angasokonezeke, kulakwitsa, kapena kunyengedwa kuti ndani anapanga malondawo kapena komwe achokera? Sikuti ndi ma logo ofanana pa zinthu zofanana. Chisokonezo chingabukenso ngati ma logowo ali chabe zofanana ndi mankhwala okhudzana. Mwachitsanzo, ngati mutatsegula mzere watsopano wa zovala zamasewera zokhala ndi logo ngati swoosh, mutha kuyambitsa chisokonezo ndi Nike ndikudziyika m'madzi otentha.

Lamuloli likuchitapo kanthu kuti ateteze ogula kuti asasocheretsedwe komanso mabizinesi kuti asaberedwe mbiri yawo yomwe adapeza movutikira ndi ena. Zonse zimangokhalira kukhulupirirana komanso kuchita chilungamo pazamalonda.

Mfundo imeneyi ndi maziko otsimikizira ngati kugwiritsa ntchito logo ndikoletsedwa. Kumvetsetsa kozama kwa https://lawandmore.eu/blog/intellectual-property-enforcement-netherlands-2025 atha kupereka zinanso za momwe chitetezo ichi chimagwiritsidwira ntchito. Kwa aliyense amene akufuna kumvetsetsa chitetezo cha chizindikiro, kudziwa momwe angachitire fufuzani zamalamulo moyenera ndi luso lamtengo wapatali.

Kugwiritsiridwa Ntchito Kwa Chizindikiro Chake Kumakhala Kosaloledwa

Kumvetsetsa chiphunzitso cha lamulo la malonda ndi chinthu chimodzi, koma kuona izi zikuchitika ndiko kumapangitsa kuti malamulowo agwiritsidwe ntchito. Ndi m'zochitika zenizeni izi pomwe mumawona momwe ngakhale zolinga zabwino zingayambitse mavuto akulu azamalamulo pankhani yogwiritsa ntchito chizindikiro cha wina. Kuphwanya malamulo koonekeratu kwambiri, ndithudi, ndi, zachinyengoTangoganizirani kusindikiza chizindikiro cha Gucci pa zikwama zanu zomwe mudapanga nokha kenako nkuzigulitsa. Iyi ndi nkhani yomveka bwino yophwanya malamulo chifukwa mukugwiritsa ntchito dala chizindikiro cholembetsedwa pazinthu zomwezo kuti munyenge makasitomala kuti akhulupirire kuti akugula chinthu chenicheni. Vuto lina lofala kwambiri ndikupanga chiwonetsero chabodza cha kuvomereza kapena kuthandizira. Mwachitsanzo, ngati muyika ma logos a mabanki akuluakulu achi Dutch patsamba lanu laupangiri wazachuma popanda chilolezo chawo, mwadutsa mzere. Njira iyi ikusocheretsa kuti mgwirizano ulipo, womwe ukhoza kusokoneza chisankho cha kasitomala kuti akhulupirire ntchito zanu.

Kugwiritsa Ntchito Logos M'njira Yosocheretsa

Kugwiritsa ntchito logo yosaloledwa nthawi zambiri kumabweretsa chinyengo, ngakhale zitakhala zobisika. M'nthawi yathu ya digito, chimodzi mwa zinthu zomwe zimachitika kawirikawiri ndi kugwiritsa ntchito logo ya mpikisano kuti asocheretse makasitomala awo ku bizinesi yanu. Taganizirani izi: mumayendetsa ntchito yotumizira katundu m'deralo ndikugula malonda apaintaneti omwe ali ndi logo ya PostNL. Munthu akafufuza PostNL ndikudina pa malonda anu, amafika patsamba lanu m'malo mwake. Izi ndizosaloledwa. Mwagwiritsa ntchito chizindikiritso chodalirika cha kampani ina kuti mujambule anthu omwe amabwera pa intaneti mwachinyengo, zomwe zimayambitsa chisokonezo cha ogula mwachindunji. Chochita ngati ichi sichimangosokoneza makasitomala omwe angakhalepo; chingawononge kwambiri mbiri ya kampani yoyambirira ndikupangitsa kuti bizinesi itayike. Ndicho chifukwa chake lamulo la malonda limatenga nkhani izi mozama kwambiri.

Nkhani yaikulu siili chabe kuti mudagwiritsa ntchito logo, koma momwe mudachigwiritsa ntchito. Ngati kugwiritsa ntchito kwanu kukupanga nkhani zabodza zokhudzana ndi ubale wanu ndi mtundu, kaya ndi chithandizo, ubale, kapena komwe munachokera - ndiye kuti zikuphwanya malamulo.

Kuwononga Brand Kupyolera mu Dilution

Nthawi zina, kugwiritsa ntchito logo kumatha kukhala kosaloledwa ngakhale kulibe mpikisano wachindunji kapena chiopsezo chosokoneza makasitomala. Mbali iyi ya malamulo imatchedwa chizindikiro cha malonda, ndipo makamaka imateteza zizindikiro zodziwika bwino komanso zodziwika bwino. Kusungunuka kumachitika m'njira ziwiri:

• Kusokoneza: Izi zimachitika pamene logo yotchuka imagwiritsidwa ntchito pazinthu zosagwirizana, zomwe zimafooketsa kusiyanitsa kwake pakapita nthawi. Mwachitsanzo, kugwiritsa ntchito logo ya Philips pamzere wa zakumwa zozizilitsa kukhosi "kungasokoneze" mgwirizano wake wamphamvu, wokhazikika ndi zamagetsi, ndikuchepetsa pang'onopang'ono mawonekedwe ake apadera.
• Kudetsa: Apa ndi pamene chizindikiro chodziwika chimagwiritsidwa ntchito pazinthu zomwe zimawononga mbiri yake. Kuyika chizindikiro chodziwika bwino cha Albert Heijn patsamba lomwe limagulitsa zinthu zotsika mtengo komanso zosatetezeka kungawononge chifaniziro chapamwamba komanso chidaliro chomwe sitoloyo idapeza movutikira.

Pazochitika zonsezi, vuto silikhala kuti makasitomala amasokonezeka ponena za kumene malonda amachokera. Kuwonongeka kuli ku mphamvu ya logo ndi mbiri yake—monga mtundu wina wakuba chizindikiro. Kuteteza dzina la mtundu ndikofunika kwambiri monga kuteteza njira zake zogwirira ntchito; mutha kudziwa zambiri zakukula kwachitetezo chabizinesi mu kalozera wathu wa Lamulo lachi Dutch pachitetezo cha zinsinsi zamalondaMwa kuzindikira zizindikiro zofala izi—kuyambira kuchita zinthu zabodza mpaka kusokoneza zinthu pang'ono pa intaneti—mungathe kuthana ndi zovuta zogwiritsa ntchito ma logo ndikupewa zolakwika zalamulo zomwe zimawononga ndalama zambiri.

Kuwona Kupatulapo Kugwiritsa Ntchito Mwachilungamo

Ngakhale malamulo okhudza kuphwanya malamulo a malonda amaoneka okhwima, si okhazikika. Sikuti nthawi zonse si lamulo kugwiritsa ntchito chizindikiro cha wina. Malamulo onse a ku Dutch ndi EU amakonza zochitika zinazake pomwe kugwiritsa ntchito chizindikiro cha malonda kumaloledwa, nthawi zambiri kumagwera pansi pa mfundo ya 'kugwiritsa ntchito moyenera' kapena 'kuchita zinthu mwachilungamo'. Kupatula kumeneku kulipo kuti pakhale mgwirizano wofunikira. Amayesa ufulu wa mwiniwake wa malonda poyerekeza ndi chidwi cha anthu pa ufulu wolankhula, mpikisano wabwino, komanso kuyenda kwa chidziwitso mwaulere. Popanda iwo, zochita zoyambira monga malipoti a nkhani, ndemanga za malonda, komanso zoseketsa zingakhale zachinyengo mwalamulo. Koma musalakwitse, kupatula kumeneku si njira yaulere; kumabwera ndi mikhalidwe yolimba.

Mfundo Yachikulu: Kugwiritsa Ntchito Mwachilungamo

Chimodzi mwazodziwika komanso zothandiza zomwe mungakumane nazo ndi nominative chilungamo ntchitoLingaliro lalamulo ili limakupatsani mwayi wogwiritsa ntchito logo pamene pakufunika kuzindikira chinthu kapena ntchito inayake, makamaka pamene kuli kovuta kufotokoza. Ganizirani za malo okonzera magalimoto odziyimira pawokha. Angawonetse ma logo a Volkswagen, BMW, ndi Peugeot pa chikwangwani chawo. Sakunamizira kuti ndi makampani amenewo; akungouza makasitomala mitundu ya magalimoto omwe amawatumikira. Ichi ndi chitsanzo chabwino cha kugwiritsa ntchito mwachilungamo. Kugwiritsa ntchito ndiko kutanthauzira—ndi akutanthauza kwa mwini chizindikiro—ndipo sizikutanthauza kuti akuvomereza chilichonse. Mofananamo, mtolankhani amene akulemba nkhani yokhudza ndalama zomwe Shell yapeza kotala lapitali akhoza kuwonetsa mwalamulo chizindikiro cha Shell mu lipotilo. Chizindikirocho chimagwiritsidwa ntchito pongodziwitsa nkhani ya nkhaniyo, zomwe ndizofunikira kuti anthu azilankhulana momveka bwino.

Mikhalidwe Yofunikira Kuti Mugwiritse Ntchito Mwachilungamo

Kuti kugwiritsa ntchito kwanu logo kuwoneke ngati koyenera, nthawi zambiri kumafunika kuchita mayeso ofunikira. Ngakhale uwu si mndandanda wokwanira wamalamulo, mafunso awa adzakuthandizani kudziwa pomwe muli:

• Kodi Kugwiritsa Ntchito Ndikofunikira? Kodi mungadziwe bwino malonda kapena ntchito popanda kugwiritsa ntchito logo? Ngati sichoncho, kugwiritsidwa ntchito kwake kumakhala koyenera.
• Kodi Mukugwiritsa Ntchito Zomwe Zikufunika? Muyenera kungogwiritsa ntchito kuchuluka kwa logo momwe kuli kofunikira kuti muzindikire mtundu wake. Osachipanga kukhala chodziwika kwambiri kuposa chizindikiro chanu.
• Kodi Zimatanthauza Chiyani? Ichi ndiye chachikulu. Kugwiritsa ntchito kwanu sikuyenera kuwonetsa mtundu uliwonse wa chithandizo chovomerezeka, mgwirizano, kapena chivomerezo kuchokera kwa eni ake chizindikiro.
• Kodi Mukugwiritsa Ntchito Mwachilungamo? Kugwiritsa ntchito kuyenera kukhala kowona osati kusokeretsa. Mwachitsanzo, simungagwiritse ntchito chizindikiro cha mpikisano m'njira yomwe imanyoza mtundu wawo kapena kunyengerera makasitomala.

Chofunikira pakugwiritsa ntchito mwachilungamo ndi kuwona mtima komanso kufunikira. Lamuloli limalola kugwiritsa ntchito logo mwachidziwitso bola ngati sikuyambitsa chisokonezo kapena kutengera mbiri ya mtunduwo.

Kupatulapo Zina Zofunika

Kupatula kugwiritsa ntchito mwachilungamo, palinso zina zingapo zofunika kuzizindikira, makamaka zikafika pa nkhani yapagulu.Zoseketsa ndi Kutsutsa Kupanga chithunzithunzi cha logo pazolinga zoseketsa kapena zoseketsa nthawi zambiri kumatetezedwa. Chinsinsi apa ndikuti parody iyenera kukhala yowonekera, kugwiritsa ntchito logo kuyankhapo kapena kutsutsa mtundu womwewo. Izi ndizosiyana kwambiri ndi kungogwiritsa ntchito chizindikiro chofanana kuti mugulitse chinthu chopikisana.Kutsatsa Kufananiza Mu EU, ndikololedwa kugwiritsa ntchito chizindikiro cha mpikisano potsatsa kuti muyerekeze mwachindunji pakati pa malonda anu ndi awo. Komabe, izi zimalamulidwa mwamphamvu. Kuyerekeza kuyenera kukhala kopanda tsankho, koona, komanso kosasocheretsa mwanjira iliyonse, zonse kuti zilimbikitse mpikisano wolungama. Zosiyana izi zikusonyeza kuyesetsa kwa lamulo kupeza mgwirizano mosamala. Ngakhale chizindikiro ndi chinthu champhamvu cha nzeru, chitetezo chake sichimalepheretsa kukambirana kovomerezeka, mpikisano, kapena ndemanga. Mchitidwe womwewo wolinganiza umagwiranso ntchito ku zizindikiritso zina za digito; mutha kupeza zambiri za zovuta za malonda amakono m'nkhani yathu yofufuza ngati ma hashtag atha kukhala chizindikiro.

Zotsatira Zenizeni Zakuphwanya Chizindikiro

Kuganiza kuti malamulo a malonda ndi malangizo chabe omwe mungathe kuwasintha ndi masewera oopsa. Si cholakwika chaching'ono; ndi kutchova njuga kwakukulu kwalamulo ndi zachuma. Mwiniwake wa malonda akadziwa kuti mukugwiritsa ntchito chizindikiro chake popanda chilolezo, samangochisiya. Nthawi zambiri njirayi imayamba ndi chenjezo koma imatha kubweretsa zilango zazikulu zomwe zingagwetse bizinesi. Nthawi zambiri imayamba ndi kalata yosiya-ndi-kusiya. Ili si pempho laulemu lokha; ndi chikalata chovomerezeka, cholembedwa mwalamulo chomwe chimafuna kuti musiye kuchita zinthu zophwanya malamulo nthawi yomweyo. Ganizirani izi ngati chenjezo lalikulu. Kunyalanyaza ndi njira yachangu kwambiri yopezera mlandu waukulu. Ngati simutsatira, mwiniwake wa chizindikiro cha malonda angakutengereni kukhoti. Apa ndi pomwe zinthu zimafika poipa kwambiri. Makhothi aku Dutch ali ndi mphamvu zopereka zilango zosiyanasiyana, zonse zomwe cholinga chake ndi kuletsa kuphwanya malamulo ndikubwezera mwiniwake woyenera chifukwa cha kuwonongeka komwe kwachitika.

Zilango Zachuma ndi Zamalamulo

Kusokonekera kwachuma kuchokera pamlandu wophwanya chizindikiro cha malonda kungakhale kowononga kwambiri. Khoti likhoza kupereka chilolezo lamulo, lomwe ndi lamulo lalamulo lomwe limakukakamizani kuti musiye kugwiritsa ntchito chizindikirocho nthawi yomweyo. Izi zitha kutanthauza kuchotsa zinthu zanu zonse m'mashelefu, kutseka tsamba lanu lawebusayiti, kapena kukakamizidwa kusintha dzina lanu usiku wonse. Koma sizimathera pamenepo. Zilango zachuma zimatha kukwera mwachangu:

• Zowonongeka Zazachuma: Mutha kulamulidwa kuti mupereke chipukuta misozi kwa eni ake a chizindikirocho chifukwa cha kuwonongeka kwa mtundu wawo chifukwa cha zomwe mwachita.
• Kupereka Phindu: Khotilo lingakufunseni kuti mupereke senti iliyonse ya phindu lomwe mwapeza pogwiritsa ntchito logo yawo mosaloledwa.
• Ndalama Zalamulo: Nthawi zambiri, wotayikayo amayenera kulipira ndalama zalamulo za eni ake, zomwe zimatha kufika ma euro masauzande ambiri.

Kuwononga Mbiri Yanthawi Yaitali

Mwinanso choyipa kwambiri kuposa momwe ndalama zimakhudzidwira ndikuwononga kwanthawi yayitali mbiri yabizinesi yanu. Kukokedwa pagulu chifukwa chakuphwanya chizindikiro kumapangitsa bizinesi yanu kukhala yosadalirika komanso yosadalirika. Izi zitha kusokoneza kukhulupirirana kwamakasitomala, kuwopseza omwe angakhale othandizana nawo, ndikupangitsa kuti zikhale zovuta kwambiri kukulitsanso kukhulupirika pamsika wanu.

Mlandu wophwanya chizindikiro si mlandu chabe; ndi chizindikiro chapagulu motsutsana ndi kukhulupirika kwa kampani yanu. Kuwonongeka kwa mbiri kumatha kukhala nthawi yayitali kuposa zilango zandalama.

Kuphwanya ma logo ndi nkhani yayikulu kuno ku Netherlands, komwe ndi kofunikira pakulemba zolemba zamalonda ndi mikangano ya EU. Kusanthula kwaposachedwa kwawonetsa kuti 60% yamilandu yamakina otsutsidwa Zinali ndi kugwiritsa ntchito logo yosaloledwa m'malo amalonda, zomwe zinakhudza kwambiri mabizinesi ang'onoang'ono ndi apakatikati. Milandu yokakamiza anthu kuyambira pa malamulo oletsa mpaka kuwononga ndalama zambiri. Pamapeto pake, zotsatira zake zimakhala zambiri kuposa kungomenya m'manja. Zimaphatikizapo malamulo akuluakulu a khothi, zilango zazikulu zachuma, komanso kuwononga mbiri yanu kosatha. Ichi ndichifukwa chake kumvetsetsa nthawi yomwe kugwiritsa ntchito logo ya wina kuli koletsedwa ndikofunikira kwambiri.

Mafunso omwe amafunsidwa kawirikawiri okhudza kugwiritsa ntchito logo